Instagram is now helping small businesses to make a living from their merch. This social media provides the feature to sell merch through chats. Users can ask questions, receive product details and check out (using Meta Pay, naturally) without leaving the conversation. They can buy and customize products without visiting a website or looking for a shoppable post. These features rolled out to some countries with small businesses from Instagram.
Chat-based shopping isn’t a surprising improvement, while WhatsApp already serves the same service in many countries. But this feature can help more customers in North America and other regions where WhatsApp doesn’t have much clout. This makes Instagram more of a full-service storefront.