Snap plans to pay indie musicians behind popular songs on Snapchat. This feature is on Snapchat Sounds Creator Fund to “recognize emerging, independent artists for the critical role they play in driving video creations, inspiring internet trends and defining cultural moments,” according to a blog post.
The feature will be available in August, and the company can distribute music on Snapchat Sounds via DistroKid for up to $100,000 in total each month. The program is now limited to 20 songs each month. The artist can earn up to $5,000 behind each of the songs on Snapchat. Snap spokesperson said the company wants to support independent and emerging artists. The requirement is for the musician to be at least 18 years old to be eligible (or 16 if they have written consent from a parent or guardian).
Snapchat provided the Sounds feature in October 2020. There are more than 2.7 billion videos with music from Sounds and have accrued more than 183 billion views in total. The Snapchat Sounds Creator Fund plans to give a reward to musicians whose work has become a viral hit on the platform or helped creators to express themselves.