Some reports tell some users have seen a YouTube warning to buy the Premium membership to watch videos in 4K resolution.
Google is trying hard to get more revenue from YouTube. The company launches five unskippable advertisements before the start of a video this month. This concept will push users to migrate to YouTube Premium. However, this feature has been tested on limited users.
Now, Google found a clever way to get more revenue without irritating people with more advertisements. According to some reports on Twitter and Reddit, its video streaming platform asks users to subscribe to YouTube Premium if they want to watch a video in 4K (or higher) resolution.
If you’re a non-Premium user, you only can watch up to 1440p (QHD) resolution. These small experiments will block some users from 4K videos behind its paywall.
As you may know, YouTube has only 50 million paid subscribers. We can compare it to other competitors like Spotify (188 million paid users) and Netflix (220.7 million paid users). The company is expected to get more YouTube delivered members by limiting 4K videos. This makes sense because many TVs above 43” nowadays have a 4K display.
If you’re a YouTube Premium user in the US, this service costs $11.99. The premium service offers offline viewing and also gives you access to YouTube Music.
Many YouTube users access through a smartphone, so the clever way to block 4K videos is a better option than showing more advertisements. Most smartphone display max out at Full-HD, or QHD resolution, which means people can watch videos at the highest resolution their smartphone’s screen supports without having to pay for YouTube Premium or watch too many advertisements.