Finally, Apple paused the advertisement plan for the App Store today. The company was expected to get more revenue from advertisements, but that backfired in more than one way. The reason is many purchase gambling services.
Some sensitive users are trying to battle gambling addiction in a tough spot, or at least that’s the main argument users are uniting around on the internet. So, Apple confirmed to pause the advertisement of such apps.
However, Apple won’t make these rules permanent. There’s no clarification about how long this pause will last and if it will eventually allow gambling ads under new rules.