WhatsApp Business is a powerful platform for users who run businesses across the globe, especially smaller ones. The company is now developing more features to help business owners to reach more customers globally through a business directory feature. You can find more business from any company they would like to contact.
The WhatsApp Business Directory is available in five countries: Brazil, Colombia, Indonesia, Mexico, and the UK. According to the Meta statement, users can browse many business categories, including shopping and travel. WhatsApp Business will register their business name then users can be directly searched by their names as well.
The business platform will show the category, whereas, in Brazil, the directory is also open to small businesses. Last year, the company tested this feature in Sao Paulo, Brazil. That country receives this new feature for Android users, which is available on Android and iOS in other countries.
The business category will help business owners get more revenue from repeat orders for their specific business. Brazil is the second largest market for this platform after India, with over 120 million active users.
Now, Meta will roll out this feature to the USA. However, other countries will get this feature soon.